Enterprise Cybersecurity Across Multiple Industries
CLIENT:
Creative Direction & Campaign Design
This project was developed in collaboration with BlackBerry’s enterprise marketing team to promote AI-driven cybersecurity solutions to enterprise technology leaders. BlackBerry provides enterprise cybersecurity solutions used across critical industries including medtech, automotive, and advanced manufacturing.
This campaign was designed to introduce BlackBerry’s AI-driven endpoint security platform to enterprise IT decision-makers through a targeted direct-to-desk program supported by digital marketing and lead qualification tools. The objective was to translate complex technical messaging into a clear and engaging campaign while maintaining strict adherence to BlackBerry’s globally recognised brand standards. Working directly with senior marketing stakeholders, I led the creative direction and design of a targeted direct mail campaign, translating complex technical messaging into a clear and visually engaging format.
The campaign establishes a visual and messaging framework that can extend across multiple marketing touchpoints including digital acquisition and editorial content.
• Led creative direction and visual design for the campaign
• Conduct discovery and presentations with client stakeholders
• Designed campaign assets across print, digital, and landing page environments
• Ensured strict adherence to BlackBerry brand guidelines across all materials
• Managed production requirements for the direct mail piece, including sourcing and print specification
• Developed supporting campaign assets to drive engagement and qualify leads
Deliverables
• Direct mail campaign
• Landing page design
• Customer acquisition survey
• Digital campaign assets
• Email nurture campaign
• Trade show booth graphics
The direct mail piece acted as the foundation for the broader campaign, directing recipients to a landing page where they could engage further with the content and complete a short survey in exchange for an amazon gift card.
This campaign demonstrates how a targeted direct mail initiative can act as the starting point for a broader enterprise marketing ecosystem.
By combining tactile engagement with digital touchpoints and lead qualification tools, the campaign created a structured pathway from initial awareness through to sales engagement, while maintaining consistent visual communication across all assets.
My Role and Responsibilities
Technical Content Development
Two high-impact whitepapers was developed to provide deeper insight into BlackBerry’s cybersecurity technology and industry applications alongside the campaign.
Working within highly technical subject matter, the goal was to present complex information in a format that conveyed authority, clarity, and reliability — essential qualities when communicating within high-risk sectors such as healthcare, manufacturing, and automotive technology.
The document combined structured copywriting with a clean editorial layout to ensure the content remained accessible to both technical and business audiences.
Direct-to-Desk Engagement
The campaign centred around a direct mail package designed to reach enterprise IT decision-makers directly at their desks.
The piece combined bold visual storytelling with clear messaging around BlackBerry’s AI-driven cybersecurity platform. A custom printed card folder was sourced to house the campaign materials, creating a premium tactile experience that stood out in a typically crowded B2B marketing environment.
The design process required careful alignment with BlackBerry’s strict global brand guidelines while still creating a distinctive and engaging visual format for the campaign.
Multi-Touch Campaign Expansion with Digital Assets
To extend the reach of the campaign beyond the initial direct mail touchpoint, a series of supporting digital assets were developed.
Sponsored social media advertisements were designed for use by both BlackBerry and its sales partners, enabling consistent campaign messaging across multiple channels.
An online survey was created as part of the campaign landing page to capture engagement and qualify leads using a BANT framework (Budget, Authority, Need, and Timeframe). This allowed the campaign to identify high-value prospects and support follow-up by BlackBerry’s sales teams.