Hey, I’m Kimarah!
I’m a multidisciplinary designer with over eight years of experience working across corporate marketing, brand, and product design. I’m also the founder of Witch Hunt, a fantasy-inspired lifestyle brand where I design and produce high quality products that translate storytelling and culture into tangible, commercially successful merchandise.
Before launching Witch Hunt, I worked as a creative director in the B2B marketing space, leading design for campaigns and brand communications across a range of enterprise clients in the IT space. That experience shaped how I approach design today — balancing creativity with strategic thinking, brand consistency, and commercial impact.
My work focuses on concept-to-production design. I enjoy the full process — from early ideas and design development through to manufacturing, packaging, and launch. Having worked across both corporate campaigns and independent product brands, I bring together creative storytelling, technical production knowledge, and a strong understanding of audience engagement.
Ultimately, I’m interested in areas of design that connect brand identity, culture, and commercial viability — whether that’s a global marketing campaign or a product collection built from the ground up.
When I’m not designing products, you’ll usually find me exhibiting at conventions across the UK and Ireland!
Recent Professional Experience
Founder & Product Designer - Witch Hunt Ltd
November 2019 – Present
• I founded and developed a globally recognised brand specialising in high quality fashion-forward, fandom-inspired merchandise in an exploding niche.
• Designed and produced numerous product lines across apparel, jewellery, accessories, and lifestyle goods — managing every stage from sketch to sales.
• Directed art, photography, and packaging for product launches, ensuring strong brand cohesion.
• Sourced and built international supplier partnerships (UK, EU, Asia) to support scalable production.
• Exhibited and retailed at major conventions, including UK Games Expo and Dragonmeet.
• Achieved consistent year-on-year sales growth through data-led production planning and marketing.
Creative Director - Market Resource Partners
March 2023 - March 2024
• Created and implemented structured creative processes and briefing systems that streamlined collaboration between the design team, C-suite marketing professionals, and product owners.
• Designed and presented high-level campaign concepts and visual proposals that aligned creative vision with business objectives.
• Oversaw production of integrated campaign assets — spanning digital, print, and physical merchandise — ensuring quality and consistency across channels.
• Led cross-functional design reviews, aligning global marketing teams and maintaining brand integrity under tight delivery timelines.
• Provided creative direction for both internal and external product launches, ensuring campaigns remained on-brand and commercially viable.
Senior Graphic Designer - Market Resource Partners
March 2019 - March 2023
• Designed digital, print, and experiential marketing campaigns for international clients, ensuring technical accuracy and visual consistency.
• Applied detailed brand specifications including Pantone matching and guideline adherence across multiple formats.
• Contributed to product packaging and physical merchandise designs as part of integrated campaigns.
• Collaborated closely with marketing and product teams to align visuals with brand and commercial goals.
Key Skills
• End-to-end product development: market research, concept creation, sampling, QC, and production handover.
• Material & technical expertise: fabric, enamel, metal, paper, and Jesmonite; experienced in print, finishing, and packaging.
• Brand accuracy: fluent in brand guidelines, Pantone matching, and maintaining visual consistency across assets.
• Cross-functional collaboration: confident working with C-suite stakeholders, suppliers, and creative teams.
• Software proficiency: Adobe Creative Suite (Illustrator, Photoshop, InDesign), Blender, Shapr3D, LightBurn.
• Trend awareness: translating fashion, cultural, and entertainment trends into commercially viable collections.
Education
BA Hons Graduate, Design for Visual Communication
Focused on branding, digital media, and design for product development. Coursework included UX, typography, and collaborative industry projects.